Today there will be millions of searches performed on the internet for products and services. Will your company be at the top of that search? There are two primary areas of focus for getting first page ranking on all the major search engines. The first is called Search Engine Optimization (SEO), and the second is called Search Engine Marketing (SEM).
- 92% of internet users go to Google, Yahoo, or Bing as their first source
- 93% of internet users don't look beyond page 1 or 2 in their search
- 33% of internet users believe first page results are trusted brands
- SEO has roughly 4 times the conversion rate than Pay Per Click (PPC)
- Top rankings turns your websites into a 24/7 advertising machine
- Online marketing is highly measurable through Google Analytics
Search Engine Optimization
At the very basic level, SEO is an understanding of how search engine algorithms operate. These algorithms constantly change and are proprietary to the search engines themselves. However, the core concepts don't change to achieve high ranking. Keyword research and competition analysis are the first steps. After all, competition breeds success! The next step is to develop a strategy using these keywords and optimize your website content. Your website is then monitored and reports are provided with increasing results.
Search Engine Marketing
After all the necessary components have been established for search engine optimization, SEM will skyrocket your website into top ranking. Through proper marketing, first page ranking is almost guaranteed. Marketing can include PPC advertising campaigns, social media optimization, press release submissions, authority link building programs, blog optimization, and much more!
